Unramble runs on high-quality copywriting – we craft copy with intent, in your tone of voice.
Our website copywriting services include
- Planning content and structure for new websites and rebrands
- UX copywriting
- B2B and B2C copywriting
- User persona and tone of voice creation
- User flow and content layout
- Keyword research
- Competitor research
- Business names and taglines
- Title tags and meta descriptions
- Visual content accessibility
- Landing pages
- Blog posts
- Search engine optimisation (SEO)
- Video scripts
How we go about website copywriting
We’re flexible, working to fit with your processes – either blending in with your team, or working independently. It’s up to you.
If you don’t have processes in place to manage your copywriting, we can take the reigns. Using a range of intuitive online tools, we’ll keep you and other key stakeholders in the know.
Copywriting for new websites and website redesigns
Sometimes you’ll need the odd new website page written (or rewritten). Other times you’ll need a completely new website or to rebrand your existing site, calling for more in-depth strategy.
For new website copywriting or rebranding we’ve developed an awesome process to ensure the success of your new site. It goes like this:
- Project discovery
- Project definition
- Tone of voice guidelines + feedback
- Website copywriting + feedback
- Project completion + website launch
If you’re a fan of details, read on to find out more about this process…
6 steps to new website copy:
Step 1 – Project discovery
For every brand new website (or website rebrand) we start with a discovery session. This is about getting to know your company, what you do and your target audience. Later, we’ll distil the most important information into your website’s copy.
Project discovery can be in person, over the phone, via Skype, Slack, or your favourite method of communication. It usually takes 60-180 minutes.
We’ll discuss all sorts, including:
- Issues/challenges with your existing website (if there is one)
- Objectives for your new site
- Target audience/user personas
- Tone of voice
- Content requirements
- SEO requirements
Step 2 – Project definition
After we’ve figured out exactly what you need, we’ll write up a detailed project definition.
Step 3 – Research
We get our nerd on, researching what you do, your competition, SEO and anything else relevant to your particular website.
Every site is different, so this research stage is crucial to understand what you’re all about – and to get into the mindset of your target audience so we can get those all important results with the finished product.
Step 4 – Tone of voice guidelines + feedback
Your tone of voice is how your brand would sound if it could talk out loud. We develop guidelines especially for you, giving your brand its own distinctive voice.
We use these guidelines to write copy for your new website – and they’re yours to keep for any future writing projects.
To be extra thorough, we also prepare grammar, spelling and consistency guidelines. We’ll make sure you’re pleased with everything before moving forward to the main event: website copywriting.
Step 5 – Website copywriting + feedback
Applying your new tone of voice, we write your website copy.
We’ll keep you up to date with progress using Google Drive and Marvel. Copywriting is visual too, so it’s important that you can clearly visualise how your copy works with your website and get a feel for the UX.
We take care of your SEO, including meta descriptions, title tags, and targeted keywords for every page of your site.
Step 6 – Project completion + launch
Once we’ve completed your new copy and you’ve approved it – it’s time to start wrapping everything up.
We provide your complete tone of voice guidelines and all your website copy in any digital format(s) you choose: Google Docs, Microsoft Word, HTML, etc.
We’ll then build and launch a fresh WordPress website to house your perfectly designed content (or we can liaise with your in-house developer).