Optimising content for mobile and small screens

Is your website optimised for mobile? If not, you could be missing out on millions of potential interactions – and of course loads of sales.

According to Ofcom’s latest Adult Media Usage And Attitudes Report, 83% of UK adults go online. And 59% use their mobile phone to browse the internet.

Yet if I had a pound for every website I’ve come across on my mobile with bad looking copy – well, I’d have a whole lot of pounds.

Mobilegeddon and penalties

Google’s actively encouraging mobile site optimisation. In fact, they’re kind of forcing the matter. In April, they introduced an algorithm change that heavily penalises sites not optimised for mobile.

It’s referred to fondly as: Mobilegeddon.

Sounds scary. But it was actually good news for mobile-friendly sites – they saw a boost in rankings over their not-so-friendly competitors.

And if missing out on customers and damaging your site’s ranking isn’t enough to convince you, it’s worth bearing in mind: mobile is only going to become more important.

33% of mobile users now happily make purchases on their phone, up from 23% in 2012. And don’t even get me started on the uptake of 4G, or the ins and outs of the latest 5G technologies.

Now, more than ever, it’s time to ensure your website works for mobile users.

Optimise design and words

I can’t stress enough the importance of teaming up with a decent web developer. Reputable ones will ensure your website works on all devices – desktops, laptops, mobiles, tablets, even TV screens. This is called a responsive site.

If ever you need recommendations of Brighton web developers, I’m most happy to advise.

But how well your site works on mobile and smaller screens also relies heavily on its written content and layout. Some key considerations include:

  • Audience time – most likely short
  • Structure
  • Line length
  • Visual appeal
  • User flow

You can’t just throw any old words at a mobile screen and expect them to convert. And what can work on a desktop won’t always translate well to a small screen.

Invariably, I see huge value in collaborating with web developers when planning content strategy. There needs to be some give and take from both sides, but the end result is a website that’ll work on all devices to grab the attention of as many customers as possible.

Need mobile-optimised words for your website? Get in touch!

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