New international education consultancy launch
Shirley Finlayter needed a website for the launch of her new international education consultancy, Concorde Education Services.
Alongside REDSTAR Works, who designed and built the website – we designed a content strategy that would showcase Shirley’s experience, be accessible to non-native English speakers, and appeal to the public sector.
We created tone of voice guidelines to use as a reference for the website and social media. We also produced website copy that would appeal to a broad audience, including project managers, teacher trainers, and people teaching in countries affected by poverty and armed conflict.
“I have had really good feedback on the copy for the site and I enjoyed working with you.” – Shirley Finlayter, Director at Concorde Education Services
Clear, simple copywriting:
Demonstrating industry experience:
Immediate prominence in search results:
Services include: content strategy, user personas, tone of voice, website copywriting, SEO.
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