Making complex products easy to understand
Bespoke Wigs By Our Mommy’s studio makes wigs and hairpieces for people with alopecia, and those undergoing chemotherapy.
When we began working together, their online presence was restricted to their Facebook page. Callia Web designed and built their new website and we helped them boost their marketing so it would be easier for people to discover their services.
As an inherently altruistic brand, we focused their marketing goals while still staying true to the company’s ethos.
We created a caring tone of voice for the brand, wrote copy for their new website and consulted on their ongoing content strategy.
“Thank you so much for sorting this out for me. I appreciate it. I can’t wait to see it on the website on Wednesday next week. I am soooo excited!” – Pat Sakutukwa-O’Reilly, Founder at Bespoke Wigs By Our Mommy’s
A caring tone of voice:
Communicating complex products:
About page that connects with the right audience:
Services include: content strategy, tone of voice, website copywriting, content marketing consultation.
Need help to sell complex products?