Since the Penguin update last year, SEO has become less about trying to swindle Google and more about writing useful content your audience cares about. This overview will help you write and structure your WordPress blog posts so they appeal to your customers, and ensure they’re searchable in Google.
With WordPress and Yoast SEO, you don’t need a great deal of SEO knowledge to optimise your blog posts for search engines:
Last week, I was given the opportunity to run a workshop at WordCamp London. The workshop was called ‘Making your website more inclusive using tone.’ In case you missed it, or if you would like to delve deeper into the subject, here are the slides and brief. Do get in touch with the WordCamp Brighton organising team if you have any suggestions about how we can promote attendee and speaker diversity.
Sponsoring an event can be a relatively low-fuss, inexpensive way to promote your business. And, if you’re selective about which events you sponsor, there’s potential to get a great ROI.
Here in Sussex, we’re fortunate that there are all sorts of events (and therefore sponsorship opportunities) happening on a regular basis. So the question is: how can you make the most of the time and money needed to become an event sponsor?
For over two years now, business owners and content strategists alike have waited with bated breath for Penguin 4.0 to take effect. On Friday, Google confirmed this much anticipated update had finally landed.