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Emoji domains – a good or bad choice?

Published by Alice Still on 9th November 2017

With ever more emoji being released each year, and their use incredibly widespread, it’s no wonder people are now using them in website domain names.

In fact, emoji domains have been available for over 10 years, but they’re yet to catch on in a big way. Are they likely to become more popular, or are they just a passing fad?

More importantly, just because we can use emoji domains, should we be using them?

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Why are we writing all these blog posts?

Google is coming for your bad content.

Published by Alice Still on 29th September 2017

Are you a growth-hacking marketing guru, creating compelling content that resonates with your target audience and drives value?

Translation: Do you write loads of blog posts and eBooks hoping people will one day buy your stuff?

Sounds pretty stressful.

In this talk, Alice looks at the reasons for writing things online and argues it isn’t realistic, or necessary, to constantly churn out loads of content.

Together, we’ll throw off the content marketing shackles and focus instead on creating UX-led, well-written core website pages.

You’ll go away with the tools needed to create your own content strategy that includes:
• Realistic user personas
• Your brand’s tone of voice
• An SEO strategy
• UX-led page structure

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WordCamp Brighton 2017: making an inclusive conference

WordCamp Brighton 2017

Published by Alice Still on 27th August 2017

WordCamps are non-profit WordPress conferences organised by WordPress users. For the past year, I’ve been lead organiser of WordCamp Brighton.

In its second year, this was an amazing opportunity to create positive expectations for future WordCamps in Brighton, and leave a legacy of a welcoming, inclusive conference.

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WordCamp Europe 2017 talk: How we developed our local WordPress meetup

Published by Alice Still on 21st June 2017

WordCamps are conferences organised by the WordPress community. They happen all over the world, with the two largest being WordCamp Europe and WordCamp US.

There are some opportunities that come along in life which absolutely terrify you, yet you’d be completely, ridiculously foolish to turn them down.

For me, being asked to speak at WordCamp Europe was one of those opportunities.

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Quick guide to writing WordPress blog posts

writing WordPress blog posts

Published by Alice Still on 30th May 2017

Since the Penguin update last year, SEO has become less about trying to swindle Google and more about writing useful content your audience cares about. This overview will help you write and structure your WordPress blog posts so they appeal to your customers, and ensure they’re searchable in Google.

With WordPress and Yoast SEO, you don’t need a great deal of SEO knowledge to optimise your blog posts for search engines:

Ideas + regular blogging + well-structured content = a winning strategy.

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Inclusive writing workshop – WordCamp London 2017

Published by Alice Still on 20th March 2017

Last week, I was given the opportunity to run a workshop at WordCamp London. The workshop was called ‘Making your website more inclusive using tone.’ In case you missed it, or if you would like to delve deeper into the subject, here are the slides and brief. Do get in touch with the WordCamp Brighton organising team if you have any suggestions about how we can promote attendee and speaker diversity.

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Making the most of event sponsorship

Make the most of event sponsorship

Published by Alice Still on 14th November 2016

Sponsoring an event can be a relatively low-fuss, inexpensive way to promote your business. And, if you’re selective about which events you sponsor, there’s potential to get a great ROI.

Here in Sussex, we’re fortunate that there are all sorts of events (and therefore sponsorship opportunities) happening on a regular basis. So the question is: how can you make the most of the time and money needed to become an event sponsor?

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